Judges are selected using the following criteria:

  • A strong knowledge of small - medium business;
  • Involvement at a middle or senior management level in the service industry;
  • Experience and understanding of business planning processes;
  • Experience in developing and implementation of strategic and tactical marketing;
  • Prior business awards judging is desirable to bring a panel of experienced professional to our business community.



 We are honored to announce that Ms. Michelle Michie will be one of our valued Panel Judges for the #FrankstonBusinessAwards.

Michelle holds extensive experience both with business and business awards judging. Boasting over 8 years as a Board Member and Mentor with the Small Business Mentoring Service, Michelle is also a lead Victorian Judge for the #TelstraBusinessAwards since 2010.

We know that Michelle's experience and professionalism will be an asset to both our judging panel but also to all local businesses. 


With an impressive background in consulting to large businesses, director of one of the leading business events companies and with a solid background in hospitality and tourism, Phillip is highly informed in his expertise in customer engagement and project management.

As a national judge for the Australian Tourism Excellence Awards, in addition to being Deputy Chair of Judges for the ACT Region Tourism Awards. Phillip was previously a guest judge for the Australian Leadership Excellence Awards in 2016 and the Customer Service Excellence Awards in 2017.

Additionally, Phillip has also served as a member of the Australian Institute of Management's Regional Advisory Committee, Canberra Business Point Executive Committee, Capital Arts Patron Organisation, Canberra Arts Marketing and Musica Viva Canberra committees.


2018 Peninsula Business Awards BUSINESS OF THE YEAR - Commonfolk Coffee - Group General Manager.

Please welcome to our 2018 panel of judges the incredible business mind and all round operations expert Ben Hogan.

Ben will be joining our panel as a passionate supporter of business and the regions continued growth and success.

A part from the team achieving the Hospitality Award Category, the business acumen and projects the team had and are continuing to achieve made them a natural choice for the Business of the Year Award for 2018.

Aside from his clear love of coffee, Ben holds over 18 years experience in various engineering and management roles within the commercial aviation industry both in Australia and Internationally. 

Welcome to the panel, Ben we cannot wait to witness the value you will bring to the process.



Judging Awards Panel Facilitator.  (Non Voting Position)

Rhiannon Pilton brings more than 15 years business experience in a broad range of senior positions, Entrepreneurial success, Executive Board Memberships and Company Director of 10 years.

 A proven executive leader, Rhiannon has delivered significant achievements in the areas of human resources, change management, governance, organisational culture, workplace safety and profitability. 


All entries are assessed as per the Judging Methodology. A numerical grading system is utilised and weighted against the various sections of the submission during the assessment phase. 


Entries will be judged on the basis of the information provided in the completed application form, eligibility, and responses to the general information and prescribed questions in the application form and supporting materials .

  • The awards will be judged by an independent panel of experienced business people, drawn from both the private and public sectors.
  • Each application will be assessed by an appointed judge/s, who will undertake an interview and also review the on-line presence of the business.
  • In some cases a second judge will also undertake a mystery shop.
  • Judges will collectively determine the winner and finalists in each category based on the assessment process.
  • Finalists are selected based on the number of nominations they receive from the public, the more nominations received, the better chance of being selected as a finalist.There is no arbitrary cut-off point, as the number of nominations received varies for each category. 
  • Written feedback will be provided to all applicants.
  • The decision of the judges is final and no discussion can be entered into.

Examples may include:

  • Photos
  • Graphs or tables that show growth in the business
  • Surveys you may have undertaken
  • Extracts from Guests/Visitor books
  • Feedback received from customers, ie. emails, letters, etc



  • Businesses are required to have a registered ABN and operate a business within the Frankston and surrounding region.  (Be a registered business located within the areas provided in the map) 
  • Business must have a minimum trading history of 12 months within the region as at 1st June 2018. Businesses with less than 12 months of trading history can ONLY ENTER THE START UP SUPERSTAR CATEGORY
  • The applicant must disclose to the judges any litigation or insolvency proceedings that may foreseeably affect the reputation of the applicant or through association, the Frankston Business Awards.
  • Businesses must provide honest and accurate answers to all questions. Failure to do so will result in disqualification.
  • A nominated business cannot be a Judge, Sponsor, Awards committee member or a contracted commercial supplier to the Frankston Business Awards in the same year.